The project was a major challenge for Eaxdesign: we had to created a new branding identity for a clinic which had been operated for years on the French market of weight loss. First, we investigated the client’s specific needs through several interviews and observations of his services, then we created a logo and a website which perfectly fitted the whole spirit of the clinic: lightness, beauty and well-being.

The new visual identity was developed and then applied to all material surfaces of the clinic.

ELEGANCE AT EVERY STEP

The project provided an impeccable visual identity to a very demanding client. After the new brand creation, the clinic gained much higher presence on the market, attracting top-class customers from selective neighborhoods of Paris. Eaxdesign was then in charge of advertising the client’s services on Google and Facebook, by managing its accounts and social networks for two years.

THE CREATION

I created the Eaxdesign company in 2008 with the aim to develop advanced quality productions in the realm of Internet design and marketing. In Brazil, quality work was scarce, the market was lacking good professionals. The intention was thus to bring significant improvements so that Brazilian companies can finally embrace a modern branding and an efficient web strategy.

PARTNERSHIPS WITH KEY COMPANIES

Since its creation, the company seeked to become a reference in web production and marketing in Brazil. New partnerships were thus established so that Eaxdesign could reach a new step and strengthen its position on the market. Thanks to essential collaborations with WordPress.org e JUNTO, the company managed to advertise its services to new clientele and expose the high quality of its works.

FRANCE & BRAZIL CONNECTIONS

Thanks to its successful projects in Brazil, Eaxdesign managed to establish strong connections with several companies based in France. For more than five years, the BMV company, located in Montauban, has been working with Eaxdesign to develop several projects in web design and SEO implementations. Eaxdesign has also reached new French clients working in the realm of waste recycling and treatment (Séché Environnement, Green Récupération).

The partnership between Eax and Siemens began 5 years ago in São Paulo. Since then, several project in the field of hearing aid have been developed.

Eax built several web sites for Signia – Siemens’ subsidiary in Brazil – and developed marketing campaigns to help those companies promote and sell their top quality products over the country. Moreover, Eax implemented more than 50 web sites for Siemens’ authorized resellers.

A POWERFUL ACQUISITION

Siemens’ hearing aid branch has grown considerably in Brazil in the last decade. In January 2015, the Spanish multinational company Sivantos acquired the branch for more than 2 billion euros. After the acquisition, Eax continued to provide services to Sivantos, helping the company migrate its websites to new servers.

DEFICIENCIA AUDITIVA PORTAL – deficienciaauditiva.com.br

This Brazilian website is one of the main portals in hearing aid information in Brazil. It provides rich contends on hearing-related troubles, as well as information on the newest technologies offered by the market to improve hearing. The portal has also established strong connections with bloguers and influencers specialized in the field of hearing problems and instruments in Brazil.

Eaxdesign was created with the aim of contributing to digital marketing wherever in the world. We first developed projects in San Diego (CA) in partnership with San Diego Nutrition College. Our work was also presented in Israel during the ISIN RIO 2015 event.

GREEN RECUP PARTNER – greenrecup.fr

Green Recup has been our first French partner. The company, specializing in recycling, needed a solid online architecture, a great ranking on Google and a modern visual identity to differentiate itself strategically on the market.

BMV PARTNER

BMV Communication has been our most important international partner. With the company, we have developed several projects, giving birth to high quality websites, SEO services and new branding for the satisfaction of dozens of French clients.

The greatest works from the Eax + BMV partnership were undoubtedly the Montauban Tourism website and the Grand Montauban portal. The importance of layout and user experience was taken seriously; several tests were executed and presented to the client to create the best portal for the city of Montauban.

Among several projects from Eax + BMV, we find great websites like TeamOne Groupe e Komis City. These projects were very challenging: advanced programming was required to achieve the perfect responsive layout for laptops, tablets and mobile phones. The projects were exectuted in record time and fully responded to the clients’ expectation.

For one of the greatest banks in Brazil, Bradesco, we developed an advanced system for the presentation of internal banking information to the board of directors.

This is a clean layout which is in accordance with the company’s visual identity and focus on the UI standards.

PARTNERSHIP WITH LARGE AGENCIES

The work was completed with great success. It was the occasion for creating great partnerships between Eaxdesign and large agencies in São Paulo, which contributed to building the system.

CAPACITY AND SKILL 

The implementation of the system was done with HTML, CSS and Javascript, and based on advanced knowledge in UI.

In partnership with BMV, Eaxdesign accepted to face a new challenge! The website creation was a proposal which implied great responsibility and a real concern for maintaining a good image for Montauban city.

Several layouts were created to provide a broad view of the project. The website would have to adopt a complete user focus due to the great demand for information from its tourists and citizens.

TOURISM AND INFORMATION FOR EVERYONE

The portal was carefully tested so that users could use it on any platform: tablets, cell phones, TVs and laptops. We paid attention to the speed of the website, thinking of tourists visiting the city with only their cell phones.

The project was a success from idealization to implementation in dedicated servers, all with the continuous safety and weekly backups.

Our main objective with these projects was to create effective websites that would have the best ranking on Google. Therefore, we focused much our attention on SEO so that every landing page could win competitors on essential keywords related to the health insurance market.

After several months of work, the resulting websites obtained an increasing amount of visits, with a high conversion rate for the clients.

The projects were developed in several states of Brazil, involving multiples platforms as well as social media pages to enforce effective web marketing campaigns to benefit our clients.

ADVANCED PROJECTS WITH HIGH FINANCIAL RETURN

The goal has always been to provide great results for our clients in the short-, medium- and long-run. Hence, SEO is a powerful tool that bring results after several weeks (and sometimes months) of hard work. To increase financial return in the short run, we have developed marketing campaigns on Facebook and Google Adwords to generate quality leads to our clients.

Marketing investments were constant. We worked daily with social media to engage with our target audience in order to create strong connections and promote the clients’ services more effectively.

Eaxdesign committed itself to carrying out the whole process of branding, video and website production of a great academic event that was honored by the presence of diplomats and professors from France and Brazil.

The workshop was a great success.  After the event, Eaxdesign created an online space for participants to access academic presentations, photos and videos that were produced during the conference.

PARTNERSHIPS WITH UNIVERSITIES

In partnership with top management faculties in Brazil and France, the Eax team managed to communicate perfectly with a lot of commitment and discipline in the deliveries.

Séché Environnement is a multinational company specialized in waste treatment and valorization. A few years ago, it started a partnership with our company to develop Engligh and Spanish versions of its existing websites and improve their ranking on Google.

The company was highly concerned with its image in France and abroad. That is why it provided us with specific instructions to design new interfaces that were in accordance with its values and visual identity. To that matter, Eaxdesign performed a great job in responding to the company’s expectations and in providing effective results in terms of search engine ranking.

TRÉDI SEO PROJECT – http://tredi-traitement-pcb.com/

Due to its great competence in SEO, Eaxdesign also assumed the leadership of the Trédi project, one of Séché’s subsidiaries which collect and treat hazardous waste in several countries. With great commitment and responsibility, Eaxdesign acquired more expertise in the real of waste treatment in order to understand the specific demands of the client. A new web interface was created with strong efforts in in-page and off-page SEO implementations.

One of the largest plastic and technology projects in Brazil, Think Plastic, brought to the country a new collective initiative: a conference in which companies from the field would gather and share information on new investing and production opportunities.

Eaxdesign was part of this major conference. The company created various inspiring folders and interactive websites to improve communication between the companies, helping them to present their services in the best way.

THINK BEYOND PLASTIC

Our work consisted maintly in creating impeccable visual identity for several Brazilian companies. Firms from all over the world went to the event to discover local services and technologies. Eaxdesign took care of ensuring good publicity and transparency for the projects that were presented to international clients.